“I was helping Eddy Hartenstein bring DirecTV to the home, and I suggested adding radio channels to the video channels,” Briskman told IEEE Spectrum. Briskman offered his technical expertise. The startup planned to broadcast residential TV services directly from an orbital satellite. In 1990, one of Briskman’s friends founded a company to compete with cable TV providers. (Comsat) and after that with Geostar Corp. He got a job with NASA in 1959, the year after it was founded, and then worked for the Communications Satellite Corp. Those may have been the justifications for creating the Sirius Satellite Radio system, but they weren’t the reason, according to Robert Briskman, one of Sirius Radio’s cofounders.īriskman’s experience with satellite technology goes way back.
And if there’s sky above you, you’re going to get a signal. Moreover, every single channel is available everywhere there is service. Partial to ’80s hair bands? The Grateful Dead? “Emotionally driven alt rock”? There are channels for that. There are scores of different channels, so there’s something for everybody. Satellite radio, on the other hand, is subscription based, so there are no ads. Some places are completely out of reach of any signals at all. Furthermore, depending on where you are in the world, the number of stations might be few. On a long trip, it usually seems like the moment you start warming to a station you’re exiting its coverage map. Yet another problem is the relatively limited geographical coverage of most stations.
If you’re into classical, jazz, folk, or indie rock, good luck finding a station. In most countries, commercial radio is dominated by cheesy pop music along with, in parts of the United States, big pockets of talk shows, country, salsa, or Mexican formats such as banda and mariachi. Conventional, broadcast radio is ostensibly free, so long as you’re willing to subject yourself to the shouty ads that commercial radio stations survive on. Satellite radio was conceived as the answer to all the things that were irritating about terrestrial broadcast radio.Ĭomplaint No.
Even if you’ve never cruised a boulevard with the top down and the radio blaring, you’ve probably heard about how great it is in a Beach Boys song (which you probably heard on the radio while driving in your car).Įven so, right from the beginning, listening to the radio in a car had its frustrations. Listening to the radio and driving are as inextricably linked as peanut butter and jelly. A receiver mounted in a BMW X5 was tuned to Sirius’s classic rock channel. Music From Space: In February 2002, as the Sirius Satellite Radio music service went on line, the company held a demonstration in Denver.
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